How To: Depending on the thickness of your hair, apply a quarter size or more of shampoo into your palm. Apply to wet hair, massage into your scalp to create a rich lather. With purple shampoo you want to make sure you apply more product where you see more brass. Let it sit a little bit longer toward the root where hair tends to be less porous and more warm. Then let it run through the ends as you shampoo. Rinse well and follow with conditioner or a hydrating mask. Brass Reducing, Shine Renewing, Moisturizing + Smoothing, Safe for daily use, Sulfate-free, Ultra-violet pigment, Intense Toning, Shine Restoring. Cleanse + Condition: A clean, well-conditioned canvas is essential. These universal, sulfate-free products cleanse + deeply condition to leave hair feeling moisturized, full and looking shiny from root to tip. “For those who are prone to unwanted brassiness, take at-home toning one step further with purple conditioner. I created this with moisture and tone in mind. Most people who experience brassiness have had bleach or color applied to their hair so moisture and shine are a top priority. This can be used with or without The One Purple Shampoo.” - Kristin Ess. “I wanted to create a purple shampoo that is great for toning blondes + brunettes and is also sulfate-free...I’ve always had a hard time finding that combo. If you like ashy tones or even pastel lavender tones, you can use this every time you shampoo. If you like neutral tones, use it only when needed to cut brass. Use this with or without The One Purple Conditioner on natural or color-treated hair.” - Kristin Ess.

GTIN: 688994474443. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Hair Type: Color Treated. Brand: Kristen Ess. Item Form: Lotion. Material Type Free: Sulfate Free. Product Benefits: Color Protection. : B079H4L684. UPC: 688994474443. Item model number: SG_B079H4L684_US. Product Dimensions: 6 x 2 x 8 inches; 1.54 Pounds. Is Discontinued By Manufacturer: No.