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| The One Signature Shampoo | Extra Gentle Shampoo | Deep Clean Clarifying Shampoo | Moisture Rich Curl Shampoo | The One Purple Shampoo | Fragrance Free Shampoo |
Hair type | all hair types | all hair types | all hair types | curly + wavy | blonde, highlighted brunettes, silver + grey | all hair types |
Benefits | moisturizing, softening + shine enhancing | nourishing + calming | buildup removing + purifying | frizz, curl manageability | brass reducing + toning | restores shine + adds volume |
Free of | free of sulfates, parabens + phthalates | free of sulfates, parabens, phthalates + silicones | free of parabens, phthalates + silicones | free of drying alcohols, sulfates, parabens, phthalates + silicones | free of sulfates, parabens, phthalates + silicones | free of added fragrance, sulfates, parabens, phthalates, silicones + gluten |
Ingredients | avocado oil, castor oil, mango seed butter and sunflower seed oil | avocado oil, castor oil, mango seed butter and sunflower seed oil | castor oil, avocado oil, mango seed butter and hydrolyzed pea protein | shea butter and castor oil | coconut oil, lactic acid and marine algae | aloe vera, coconut oil and vitamin E |
Fragrance | ambrette seed, magnolia + sandalwood | ambrette seed, magnolia + sandalwood | pink pepper, apple + gardenia | transparent jasmine, bourbon vanilla + sandalwood cream | ambrette seed, magnolia + sandalwood | no fragrance |
Cruelty free | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |