Knight and Wilson pureplex bond reconstructing colour creams feature genuine "plex" Technology in the form of the amino fix bond reconstructor. A retail colorant first, amino fix protects against damage and breakage during the colouring process. Rebuilds the hairs natural structure and restores strength, suppleness & Volume whilst delivering a perfectly even 100% grey coverage beautiful colour., INGREDIENTS COLOURANT – 50ml Aqua (Water), Glycol Cetearate, Cocamide MEA, Cetearyl Alcohol, Ceteareth-25, Myristyl Alcohol, Cocamidopropyl Betaine, Ammonia, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Oleth-5 Phosphate, Dioleyl Phosphate, Sodium Sulfite, Parfum (Fragrance), Disodium EDTA, p-Phenylenediamine, Resorcinol, p-Methylaminophenol Sulfate, p-Aminophenol, 4-Amino-2-Hydroxytoluene, N,N-bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, HC Red No. 3, Ethylhexyl Methoxycinnamate DEVELOPER 3% - 75ml Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone BOND RECONSTRUCTING TREATMENT – 30ml Aqua (Water), Myristyl Alcohol, Stearamidopropyl Dimethylamine, Glyceryl Stearate, Citric Acid, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Cetrimonium Chloride, Ceteareth-25, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Benzoate, Hexyl Cinnamal CONDITIONER – 30ml Aqua (Water), Myristyl Alcohol, Glyceryl Stearate, Cetrimonium Chloride, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Quaternium-80, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Ethylhexyl Methoxycinnamate DIRECTIONS Apply colour cream evenly to dry, untangled hair using gloves provided. Wait for the amount of time indicated for your hair colour. Rinse thoroughly until water runs clear. Apply conditioner provided and leave on for 2-3 minutes before rinsing. See moreamino fix protects against damage and breakage during the colouring process. "featuring genuine "plex" technology in the form of the amino fix bond reconstructor". Rebuilds the hairs natural structure and restores strength, delivering a perfectly even 100% grey coverage beautiful colour. Amino fix protects against damage and breakage during the colouring process. EASY CREAM FORMULA: Non-drip formula promotes easy application of your permanent strawberry blonde hair dye, delivering perfectly even, 100% grey coverage and beautiful colour to your hair.