Embrace beautifully natural pearl blonde shades with PurePlex Colour 12.7 Arctic blonde hair colour dye. This pioneering cream formula is free from ammonia and sulphates, providing safe colour lifting up to 5 shades lighter. Aminofix technology uses nourishing proteins to protect and repair hair structure during the lightening process. Anti-brassiness pigments neutralise unwanted yellow tones. Shine Booster Complex technology creates unrivalled lustre so you can enjoy luminous colour while restoring strength, suppleness and natural volume to your hair. INGREDIENTS COLOURANT – 50ml Aqua (Water), Glycol Cetearate, Cocamide MEA, Ceteareth-25, Cetearyl Alcohol, Myristyl Alcohol, Ammonia, Cocamidopropyl Betaine, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Oleth-5 Phosphate, Dioleyl Phosphate, Sodium Sulfite, Sodium Hydrosulfite, Parfum (Fragrance), Disodium EDTA, p-Phenylenediamine, p-Aminophenol, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, N,N-bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Ethylhexyl Methoxycinnamate DEVELOPER 12% - 100ml Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone BOND RECONSTRUCTING TREATMENT – 30ml Aqua (Water), Myristyl Alcohol, Stearamidopropyl Dimethylamine, Glyceryl Stearate, Citric Acid, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Bis-Ethyl(Isostearylimidazoline) Isostearamide, Cetrimonium Chloride, Ceteareth-25, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Benzoate, Hexyl Cinnamal CONDITIONER – 30ml Aqua (Water), Myristyl Alcohol, Glyceryl Stearate, Cetrimonium Chloride, Behenyl Alcohol, Laurdimonium Hydroxypropyl Hydrolyzed Keratin, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Quaternium-80, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Ethylhexyl Methoxycinnamate

BOOSTS SHINE: Unique Shine Booster Complex technology adds shine and lustre to lighter hair. ANTI-BRASSINESS: Tailored pigments neutralise unwanted yellow tones in your blonde hair colour for cool and beautiful pearl-blonde shades. NOURISHES HAIR & SCALP: Nourishing, sulphate-free blonde hair colour dye formula rebuilds hair’s natural structure and replenishes moisture during treatment. AMINOFIX TECHNOLOGY: Synthetic beeswax and corn proteins uniquely repair, protect and strengthen hair during the lightening process. AMMONIA-FREE: Strictly ammonia-free hair bleaching cream uses significantly milder peroxide than other bleaches.