Knight & Wilson Colour-Freedom Blonde Lightening Colour 12.7 Cool Arctic Blonde hair dye is a unique, professional quality colour creme which combines supreme lightening technology with a gentle, conditioning formulation. It offers up to 5 levels of lightening on medium blonde to medium brown hair. Apply to pre-lightened hair, or naturally light brown to dark blonde hair, to permanently lighten your shade and neutralise unwanted yellow, brassy, orange or warm tones. Lock-in colour and achieve glossy locks whilst infusing your hair with the built-in shine booster complex technology. The deeply conditioning treatment is formulated with caring shea butter, panthenol and argan oil, leaving tresses looking and feeling smoother, softer and healthier, with a lustrous high-shine finish. Banish orangey or yellowy tones in naturally light or highlighted hair, with this easy to use sulphate-free home colour cream with ultra low ammonia. Includes a post-dye deep conditioning treatment, to lock in your new and beautifully radiant colour. • Permanent lightening hair colour with Arctic ice blonde tint • Designed for use on pre-lightened hair or light brown to naturally dark blonde hair • Up to 5 levels of lightening • This hair dye is not a bleach – if a bleaching effect is required try Knight & Wilson Colour-Freedom Cream Bleach • Sulphate-free, deeply conditioning • With Shine Booster Complex, shea butter, panthenol and argan oil • Easy to use • Works in under 1 hour • Gentle and caring – vegan and cruelty free • Banishes yellow and brassy tones • Adds a beautiful ice-blonde tone • Permanent – lasts up to 20 washes • Ultra-low ammonia for optimum condition • 50ml size • Includes hair colour, developer and conditioning treatment INGREDIENTS COLOURANT – 50ml Aqua (Water), Glycol Cetearate, Cocamide MEA, Ceteareth-25, Cetearyl Alcohol, Myristyl Alcohol, Ammonia, Cocamidopropyl Betaine, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Hydrogenated Castor Oil/Sebacic Acid Copolymer, Oleth-5 Phosphate, Dioleyl Phosphate, Sodium Sulfite, Sodium Hydrosulfite, Parfum (Fragrance), Disodium EDTA, p-Phenylenediamine, 4-Amino-2-Hydroxytoluene, 2-Amino-3-Hydroxypyridine, N,N-bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, 2-Amino-4-Hydroxyethylaminoanisole Sulfate, Ethylhexyl Methoxycinnamate DEVELOPER 12% - 100ml Aqua (Water), Hydrogen Peroxide, Cetearyl Alcohol, Cetrimonium Chloride, PEG-40 Hydrogenated Castor Oil, Oxyquinoline Sulfate, Disodium EDTA, Phosphoric Acid, Dimethicone CONDITIONER – 15ml Aqua (Water), Myristyl Alcohol, Cetrimonium Chloride, Glyceryl Stearate, Behentrimonium Chloride, Behenyl Alcohol, C12-13 Alkyl Lactate, Quaternium-80, Butyrospermum Parkii (Shea) Butter, Argania Spinosa Kernel Oil, Panthenol, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Parfum (Fragrance), Benzyl Alcohol, Benzyl Benzoate, Hexyl Cinnamal, Ethylhexyl MethoxycinnamatePART OF THE KNIGHT & WILSON HOME HAIR CARE RANGE: Professional quality home hair colours and treatments. Discover vibrant and revolutionary home colouring which nourishes your hair. SHINE BOOSTER COMPLEX: Easy to use cream with built-in gloss enhancing complex, plus caring shea butter and argan oil, to leave hair looking healthy and cared for. Radiant results last up to 20 washes. IDEAL FOR TONING PRE-LIGHTENED AND LIGHT BROWN HAIR: Bleach-free formula neutralises unwanted warm or orange tones, creating a pure light metallic blonde tint. Sulphate free; cruelty free and vegan. 5 LEVELS OF LIGHTENING ON MEDIUM BLONDE TO MEDIUM BROWN HAIR: Gentle caring formula with ultra low ammonia to protect hair, plus anti-brass pigments for a natural-looking, pure clean blonde tint. COOL BLONDE HAIR COLOUR: A permanent conditioning hair dye which removes yellow and brassy tones in blonde, brown, pre-lightened and natural coloured hair, leaving a cool arctic-blonde shade.