KINMEMAI BROWN RICE - THE WORLD’S FIRST HEALTH-INSPIRED JAPANESE-MADE, RINSE-FREE GOURMET RICE Imported from Japan, KINMEMAI Brown Rice is the world’s first health-inspired Japanese-made, rinse-free gourmet rice. It brings more to the table than just the chestnut hue and nutritional values of brown rice. Manufactured through the patented KINMEMAI process, our brown rice policing process removes just the indigestible wax layer of the rice grain. By retaining more of the rice grain, including the bran and germ, it’s significantly more nutritious than conventional white rice. NOT A FAN OF THE TOUGH, CHEWY TEXTURE OF BROWN RICE? Thanks to a patented de-waxing process, KINMEMAI Brwon Rice absorbs more water during cooking, resulting in a lighter, smooth texture unseen in conventional brown rice. Also, it is easy to digest. The rice grains’ tough outer wax layer has been gently removed, making it easier on your digestive system, avoiding gas, bloating and cramping, which is typical of brown rice. * Product of Japan * Health-Inspired Super Premium Brown Rice * Germ and Bran attached * Packed with Vitamins * Environmentally Friendly Cultivation * Rince-Free * Easy to Digest * A balanced diet to support an urban active lifestyle * Taste-tested by the most demanding taste buds * Perfect For Sushi, Rice Ball and Japanese dishesENVIRONMENTALLY FRIENDLY. NO RINSING REQUIRED - KINMEMAI is cleanly buffed, without a need for the time-consuming hassle of rinsing and dramatically reduces water wastage. EASY TO DIGEST - the rice grains’ tough outer wax layer has been gently removed, making it easier on your digestive system, avoiding gas, bloating and cramping, which is typical of brown rice. NOT A FAN OF THE TOUGH, CHEWY TEXTURE OF BROWN RICE? - Thanks to a patented de-waxing process, KINMEMAI Brwon Rice absorbs more water during cooking, resulting in a lighter, smooth texture unseen in conventional brown rice. EXCELLENT NUTRITIONAL PROFILE - Manufactured through the patented KINMEMAI process, our brown rice policing process removes just the indigestible wax layer of the rice grain. By retaining more of the rice grain, including the bran and germ, it’s significantly more nutritious than conventional white rice. JAPANESE-CRAFTED TASTE AND NUTRITION - Imported from Japan, KINMEMAI Brown Rice is the world’s first health-inspired Japanese-made, rinse-free gourmet rice. It brings more to the table than just the chestnut hue and nutritional values of brown rice.GTIN: 618528746531. Best Sellers Rank: See Top 100 in Grocery & Gourmet Food. Package Information: Bag. Weight: 2.2 Pounds. Unit Count: 35.2 Ounce. Number of Items: 1. Brand: Kinmemai. : B08D6ZBYPV. Manufacturer: Toyo Rice Corporation. UPC: 618528746531. Package Dimensions: 7.68 x 6.42 x 2.09 inches; 2.2 Pounds.