HAND CRAFTED in small batches by Taylor’s Naturals (BALM! Baby and Elevated Body Care brands) in the USA - where high quality ingredients, sustainability and Good Manufacturing Practice (GMP) go hand-in-hand!. ALL GOOD STUFF – NO BAD STUFF: Fluoride Free – Vegan – Cruelty Free (Leaping Bunny Certified). NO SLS, No artificial dyes, flavors, preservatives, carrageenan ,etc. ALL NATURAL & SAFE INGREDIENTS: High quality ingredients – nothing artificial and only necessary ingredients. Calcium carbonate, non-GMO xylitol, distilled water, non-GMO xantham gum, tocopherol (vitamin E), pure organic orange or peppermint oil (grown in the USA). SWEETENED WITH XYLITOL – it’s good for teeth and so yummy. Kids love the taste, which helps to encourage them to brush. ALL NATURAL KIDS TOOTHPASTE: Kids Natural Teeth Paste by the BALM! Baby brand. All natural ingredients in a glass jar. Sweetened with xylitol. Two flavors: Sweet Orange or Mint. No plastic here and no messy tube! And none of the No-No artificial ingredients. What’s not to love? NOTE: If you prefer the toothpaste in a bottle with a pump – it is now available – check out our new listing with toothpaste in a bottle and pump. NOW WITH A PUMP: Our much-loved Kids Natural Toothpaste now comes with a pump! And a little larger size (4.2oz net wt / 2.7oz fl wt). Parents asked and we responded with a food grade, recycled aluminum bottle with a pump. Easy to control the amount with each push of the pump. No messy tube here! (Many parents & kids still love our toothpaste in a glass jar – see our separate listing.).