You've heard that breakfast is the most important meal of the day: a good breakfast every morning assists with maintaining a healthy weight, helps ensure daily proper nutrition, and helps kids concentrate better in school. Since 1906, Kellogg's has provided delicious, ready-to-eat cereal to help families start their morning right. Kellogg's Rice Krispies cereal is oven-toasted rice cereal lightly sweetened with sugar. It's fat free, cholesterol free, and provides 10 essential vitamins and minerals. The crunchy rich cereal makes a sweet, crackling, snappy start to the morning! Serve Kellogg's Rice Krispies with milk for even more nutrition lactose-intolerant individuals can try Kellogg's Rice Krispies with calcium-enriched soy milk or rice milk./br/brCrispy, crackling rice cereal for a snappy, nutritious start to the morning. 100% fat and cholesterol free. An excellent source of essential vitamins and minerals. Toasted rice cereal. One 34.4-ounce box./br/brGTIN: 038000991707. Best Sellers Rank: See Top 100 in Grocery & Gourmet Food. Unit Count: 68.8 Ounce. Specialty: Fat Free. Item Form: Flakes. Flavor: Toasted Rice. Brand: Rice Krispies. : B00LZEDQBA. Manufacturer: Kellogg's. UPC: 038000991707. Product Dimensions: 7.7 x 6.5 x 13 inches 2.15 Pounds.