As a 100% vegan and cruelty-free brand, Kat Von D Beauty is committed to creating hyper-performance beauty products that are completely free of animal-derived ingredients, and never tested on animals. That means you can conceal, contour and create with confidence nowing your products aren harming animals.We never use common cosmetic ingredients such as beeswax and carmine (a red dye made from beetles), and instead opt for kinder alternatives, without ever compromising on color. In a consumer study on 31 volunteers over 24 hours: - 100% agreed this product has intense pigment payoff - 100% agreed this product applies with precision and control - 97% agreed this product didn run throughout the day. Ultra Ink Liner is the final version of Liner X, which originally debuted so fans could try it and give their honest feedback. With that feedback, Kat Von D Beauty made this already-incredible liner even better with a perfected felt tip for a better, more precise application experience. A smudge-resistant, long-wear, vegan, liquid eyeliner with a flexible felt tip that delivers ultra-black intensity in one stroke, even over eyeshadow.