Juvia's Place I Am Magic Velvety Matte Liquid Foundation 1.0 fl oz

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Juvia's Place I Am Magic Velvety Matte Liquid Foundation 1.0 fl oz

Regular Price: US$59.99

Special Price US$44.99

Availability: In stock

Supplier: Juvia's Place

Category: Beauty & Personal Care Makeup Face Foundations

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US$69.98

The founder of Juvias's Place, Chichi Eburu, struggled to find makeup suited for her deep skin tone. It all started in Africa when she searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or gray. The search was for makeup that offered colors that weren't muted against her rich skin color. Necessity and inspiration spawned the creation of Juvia's Place.
What makes our products unique

Our products enhance the beauty of all complexions, from the darkest to the lightest. We empower everyone to express their creativity by improving their daily makeup routines.

Why do we love what we do

Juvia's Place's vision is to create an inclusive world where every human being is encouraged to set their own standards of beauty.

What problem are we solving

At Juvia's Place, we make it easy to find the cosmetic that best suits the skin tone while giving a long-lasting, highly pigmented, and luscious finish. We offer a place where you may feel your most beautiful.
I Am Magic Matte Foundation
Stick Foundation & Powder
Eyeshadow Palettes
Blushes & Bronzers
Nubian False Eyelashes

Not sure which shade to choose? Try our Foundation Shade Finder Shop our foundations with confidence. If your shade isn’t perfect, exchange it within 60 days for one that’s more you. I AM MAGIC Velvety Matte Foundation is a flawless foundation and we think it's the best full coverage foundation! The I AM MAGIC formula equates to lightweight, lasting coverage for all day wearability. It has a velvety finish that never looks cakey. From Sudan to Marisol, our 42 expertly formulated shades are globally-inspired by ALL skin tones, from the deepest dark to the fairest fair. Founder Chichi Eburu struggled to find makeup suited for her deep skin tone. What was available were muted colors, and products that didn’t enhance the true richness of her skin tone. She searched for years to find cosmetics that would enhance the dark hues of her skin tone without making her look lighter or grayer, makeup that offered colors that weren’t muted against her rich skin color.

WHO WE ARE: Founder, Chichi Eburu created a makeup line to celebrate the rebels, rulers, and queens of the African kingdoms who honored beauty through their innovative and soulful techniques, providing vibrant and highly pigmented colors. MAXIMIZE YOUR LOOK WITH: Pair it with I am Magic Concealer and I am Magic Loose Setting Powder. HOW TO USE: Apply product with a wet beauty sponge or synthetic makeup brush with a sweeping and buffing motion all over the face. FEATURES: Our velvety matte foundation is expertly formatted in 42 shades to fit all skin tones from deepest dark to fairest fair. It is waterproof and sweat-proof for that all day wear. BLEND, COVER AND SMOOTHES: Our foundation is magic on your face, full coverage matte finish that is never looks cakey, lightweight, wearable and blendable. Vegan, Paraben and Sulfate Free.

GTIN: 810018870256. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Material Type Free: Sulfate Free. Recommended Uses For Product: Face Makeup. Finish Type: Matte. Skin Type: All. Item Form: Liquid. Country of Origin: USA. : B09B79LH6S. Manufacturer: Juvia's Place. UPC: 810018870256. Package Dimensions: 5.67 x 1.42 x 1.34 inches; 1.45 Ounces.