Introducing our successful Jordan Kids and Junior toothpaste on a pump dispenser with a refill solution. The pump has been tested with consumers. It is easy to dose in a single press and the dispenser has a lock/unlock mechanism. The concept builds on the existing Jordan Kids universe and successful “step by step” design. Make brushing fun and easy with a convenient format that kids can master on their own! With inspiring characters, fresh colors and popular, fruity flavors.

SUSTAINABLE CHOICE - Refillable pump reduces waste, offering 1 pump equal to 3 toothpaste tubes. INNOVATIVE - Introduces new standards in oral care with its unique approach. MOTIVATING - Overcomes challenges of kids' brushing routine, encouraging good oral care habits. DEVELOPED FOR CHILDREN - Designed with kids in mind, gentle to gums, and makes brushing fun. PACKAGING - Eco-friendly carton box with pump dispenser, 2 x 3 facings. NATURAL 98% - Natural ingredients sourced from vegan-friendly sources. EFFECTIVE - Contains age-appropriate fluoride level (1450 ppm) for effective cleaning. 3 TUBES IN 1 PUMP - Economical solution with 150 ml equivalent to 3 toothpaste tubes. MILD FRUITY FLAVOUR - Delightful grape flavor that kids enjoy, making brushing a pleasant experience. GENTLE FORMULA - Specifically designed for permanent teeth, free from SLS, sulfates, allergens, and sugar.