Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract 10.1 oz New Look

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Joico Colorful Anti-Fade Shampoo | For Color-Treated Hair | Preserve Hair Color & Vibrancy Long-Term | Boost Shine & Reduce Breakage | Sulfate Free | With Camellia Oil & Pomegranate Extract 10.1 oz New Look

Regular Price: US$52.99

Special Price US$44.99

Availability: In stock

Supplier: Joico

Category: Beauty & Personal Care Hair Care Shampoos & Conditioners

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US$139.97

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JOICO COLORFUL ANTI-FADE COLLECTION

Joico's Colorful Collection preserves all shades of fierce, fabulous, vibrant color with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract. This exclusive anti-fade technology delivers shine, strength, and protection to keep hair beautifully true to hue.

WHAT'S INSIDE

SMARTRELEASE TECHNOLOGY

Our liposome delivery system packs a punch by continuously releasing a trifecta of healthy-hair ingredients—Rosehip Oil, Arginine, and Keratin.

CAMELLIA OIL

Stocked with essential Omega 9 fatty acids and antioxidants, helps to seal in moisture and restore luminous shine to hair.

POMEGRANATE FRUIT EXTRACT

Exceptionally rich in tannins and fade-fighting super antioxidants, helps Joico Colorful protect the longevity of haircolor.

FRAGRANCE TOP NOTES

Pink grapefruit, tangerine, lush greens, and red berries.

IT'S A COLORFUL LIFE – MAKE IT LAST

Developed with antioxidants and vibrancy-boosting technology, Joico Colorful delivers strength, repair, and anti-fade protection to each strand of hair.

COLOR PROTECTION IN BETWEEN SALON VISITS

COLORFUL ANTI-FADE SHAMPOO

Preserve the vibrancy of gorgeous, investment hair color with this gentle shampoo that takes out everything you don't want and leaves behind everything you DO. Stocked with nourishing, sulfate-free ingredients, like Camellia Oil and Pomegranate Extract, it delivers a luxurious, epic clean that doesn't strip color, yet whisks away daily pollutants that can dull your strands. The result is maximum shine, vibrancy, 3X more strength, and less breakage.

Directions: Apply to wet hair, lather, rinse.

Cleanse without the harsh ingredients...

HERE'S WHY YOU'LL LOVE IT

- Color vibrancy lasts up to 8 weeks*

- Free of SLS/SLES sulfates**

- Gently cleanses color-treated hair

*Tested with permanent and semi-permanent haircolor; when washing hair 2-3 times a week using Colorful Shampoo

**SLS/SLES Sulfates = Sodium Lauryl/Sodium Laureth Sulfate

Is this shampoo for red hair

Colorful Anti-Fade Shampoo helps fight the fade of all vibrant hair colors – from brunettes to redheads, blondes and beyond.

Does the shampoo actually put color into your hair

Unlike our Color Balance or Color Infuse Shampoos, which deposit color into the hair, this Colorful Anti-Fade Shampoo prevents hair that's been colored from losing its investment shade.

Does the product contain sulfates

No. The entire Colorful line was developed free of SLS/SLES sulfates.

GTIN: 074469517058. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Material Type Free: Sulfate Free. Age Range (Description): Adult. Hair Type: Chemically-treated-hair. Item Form: Liquid. Brand: Joico. Country of Origin: USA. : B093CWGR8R. Manufacturer: Joico. UPC: 074469517058. Product Dimensions: 2 x 2 x 8 inches; 10.08 Ounces.