Say goodbye to brass and keep your blonde hair looking cool, bright, and beautiful with John Frieda Violet Crush Purple Toning Masque. Specially formulated with crushed violet pigments, this ultra-rich, hydrating hair masque works to remove stubborn yellow and orange hues and knock out brassy tones in just 1 minute. Great for boosting your blonde between salon visits, Violet Crush Purple Toning Masque strengthens dry and damaged hair, reduces breakage, and repairs surface damage to keep your hair looking smooth and healthy. Suitable for natural or colour-treated blonde hair, this masque treatment is paraben free, cruelty free, and SLS/SLES sulfate free.. Discover the other brass-fighting haircare products in our Violet Crush collection designed to keep your blonde hair revitalized and looking naturally smooth and healthy.After shampooing, generously apply the masque evenly through wet hair and comb through, leaving on for 1-3 minutes before rinsing well. Wash hands immediately. Use weekly or as needed until desired toning results are achieved.Part of Canada’s #1 Purple Haircare Collection*. Discover the other brass-fighting haircare products in Canada’s #1 Purple Haircare Collection* designed to keep your blonde hair revitalized and looking naturally smooth and healthy.*John Frieda Violet Crush Intense Shampoo, Violet Crush Daily Shampoo, and Violet Crush Daily Conditioner, Source: Nielsen Nat FDM YTD ending September 11, 2021. Suitable for natural or colour-treated blonde hair, this masque Treatment is paraben free, cruelty free, and SLS/SLES sulfate free. Great for boosting your blonde between salon visits, Violet Crush Purple Toning Masque strengthens dry and damaged hair, reduces breakage, and repairs surface damage fast to keep your hair looking smooth and healthy. Specially formulated with crushed violet pigments, this ultra-rich, hydrating hair masque/mask works to remove stubborn yellow and orange hues and knock out brassy tones in just 1 minute. Say goodbye to brass and keep your blonde hair looking cool, bright, and beautiful with John Frieda Violet Crush Purple Toning Masque/Mask.