Go lighter and brighter as you wash. John Frieda Sheer Blonde Go Blonder Lightening Shampoo cleanses while gradually brightening up natural, color-treated, or highlighted blonde shades. With citrus extract and chamomile, this shampoo helps to deliver illuminated, sun-kissed color, while strengthening hair. Mild enough to use every day, John Frieda Sheer Blonde Go Blonder Lightening Shampoo is ammonia- and peroxide-free and leaves blonde hair feeling as good as it looks. Satisfaction Guaranteed. Limitations may apply./br/brTAKE CONTROL OF YOUR COLOR - Use every time you wash your hair, whether its once a week or once a day. BEST USED WITH LIGHTENING CONDITIONER - Combine with John Frieda Sheer Blonde Go Blonder Lightening Conditioner and Go Blonder Lemon Miracle Masque to achieve optimal lightening. SAFE FOR COLOR TREATED HAIR - John Frieda Sheer Blonde hair products have been developed for safe use on natural, colour-treated, or highlighted hair. ACTIVE INGREDIENTS - John Frieda Sheer Blonde Go Blonder shampoo is formulated with our citrus and chamomile, and our BlondMend Technology. BRIGHTEN WITHOUT DRYING - John Frieda Go Blonder is a mild cleanser that gradually lightens for a visibly lighter, brighter, more sunlit shade of blonde./br/brGTIN: 717226268489 717226278099. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Age Range (Description): Adult. Scent: Lemon,Citrus. Hair Type: Color Treated. Item Form: Liquid. Brand: John Frieda. Country of Origin: USA. : B084XRDB1T. Manufacturer: Kao USA Inc. UPC: 717226268489 717226278099. Product Dimensions: 3.8 x 3 x 9.06 inches 1.19 Pounds.