You can have the bright, healthy blonde hair you want without compromise. Did you know that 70% of hair surface protection can be destroyed after just one bleach (and 90% for two)? That can cause hair swelling, cuticle damage, internal structure damage, and bond breakage. But with just one use of the John Frieda Blonde+ Repair Pre-Shampoo, Shampoo, and Conditioner system, get 2x stronger hair and 2x brighter blonde* so you can be bold with your blonde. With the Bond Building Shampoo, the second step in a three-part system, gently cleanse your blonde hair of dirt, oil, and product buildup without stripping hair of healthy hydration. This damaged hair repair conditioner formula uses bond-building technology to smooth and protect the cuticle, or outside hair layer, for a sleek, smooth appearance. If your blonde hair is damaged from lightening, this blonde conditioner works to repair damaged hair and split ends and create new hydro-bonds, resulting in healthy, brighter blonde. Vegan-friendly, cruelty-free, and free of dyes, parabens, and phthalates. *using shampoo & conditioner together vs. a non-conditioning shampooBOND BUILDING COMPLEX - Use with the Pre-Shampoo Treatment and Conditioner from the Blonde+ Repair System for the ultimate bond repair hair treatment. DAMAGED HAIR REPAIR - This blonde shampoo nourishes blonde hair that has become dry and damaged from lightening and transforms brittle hair into shiny, resilient hair. 2X STRONGER HAIR - Give your blonde hair twice the strength* in one use when you pair it with Blonde+ Repair Pre-Shampoo Treatment and Conditioner (*vs. non-conditioning shampoo). BRIGHTER BLONDE - Blonde+ Repair System Bond Building Shampoo usage leads to strengthened hair and newly-created hydro-bonds, resulting in visibly healthy, brighter blonde. BLONDE SHAMPOO - This John Frieda Blonde+ Repair Shampoo is specifically formulated to nourish and repair broken bonds for blonde hair.