How did I become a Popcorn Chef & Connoisseur?

My love of popcorn began while taking regular trips to the USA, each time returning with flavoured popcorn as gifts for friends. Realising there was nothing like this in the UK, I wondered if I could make my own flavoured popcorn, but even better. I began by air-popping the corn and coating it in a smooth caramel made from fresh butter rather than what was the standard British way of popping it in an oil and sugar mix.

I then discovered that by using 100% natural ingredients and a unique "flavour-sequencing" process I could lock in flavours so that they flourished on the palate at different intervals as you're eating the popcorn.

After many burnt pans and late night tasting sessions in the family kitchen, my Wife, eldest Son, and I took my popcorn to a food show in 2010 where we sold out in just two days. Shortly after we achieved our first prestigious retail listing and Joe & Seph's Gourmet Popcorn was born.