Smarter Beauty Like You: Empowering women with smarter beauty options, we are a skin-centric, socially conscious, 100 percent cruelty-free brand that embraces the Korean beauty philosophy that beauty starts with the skin. Try Them All: Our cruelty-free cosmetics are created to outperform even the best prestige products; Shop our best eyeliners, lipsticks, foundations, concealers, skin treatments and more. Give Your Lips Some Love: From satin to matte finishes to high-shine glosses, our range of lipstick, lip gloss, lip balm, and lip liner deliver stunning color and hydrate to keep your lips looking lovely all day. Ultra Glossy Finish: Our hydrating, non-stick formula smooths lips and leaves them ultra-glossy; Wear it alone or over lipstick for a super shine finish. High Shine Lip Gloss: Shine bright like a diamond with our ultra-hydrating lip gloss. Infused with vitamin E and avocado oil, our non-stick formula nourishes lips while leaving a beautiful glassy shine.