We are Jerome Russell Bblonde - the UK's No.1 Blonding Brand. Our hair products were developed by professionals over 30 years ago and are formulated with the highest quality ingredients, so you can achieve salon-quality hair from the comfort of your own home. Banish brassy tones and yellow pigments to an icy cool white blonde with the ultimate semi-permanent hair toner for naturally blonde and pre-lightened hair. Enriched with Brazil nut hair oil for hydration and shine, combined with mineral water and JPlex bonding technology, this blonde hair toner nourishes, strengthens and conditions your hair. Enjoy a white blonde hair dye toner which is free from ammonia and peroxide, vegan friendly, cruelty-free and gluten free. Flaunt your flawless hair colour for up to 16 washes. This blonde hair toner makes a perfect gift for anyone who wants to achieve their dream blonde hair from guilt-free hair care professionals. Those with who wish to try ice white or medium blonde hair colour, try our other Jerome Russell Bblonde semi-permanent kits. SAFETY WARNING Foer external use only. Avoid contact with eyes. Keep out of children's reach.

BLONDE HAIR DYE: For flawless results, pair this white blonde hair toner kit with other Jerome Russell hair dye & peroxides - makes a wonderful gift. VEGAN PRO TONER: Free from ammonia & peroxide, vegan friendly, cruelty-free & gluten free beauty products - enjoy flawless hair colour for up to 16 washes. HAIR DYE KIT: 1 Colour Cream, 1 Activator, 1 Bond Builder Shampoo, 1 Bond Maintainer Treatment, 1 application guide, 1 pair of protective gloves. HAIR CARE: Enriched with Brazil nut hair oil for hydration & shine, this hair toner combines mineral water & Plex bonding technology to nourish & strengthen your hair. PROFESSIONAL RESULTS: Achieve your dream white blonde hair colour with this semi permanent hair dye toner - neutralise brassy tones & yellow pigments for salon quality results.