We are Jerome Russell Bblonde- the UK's No.1 Blonding Brand. Our hair products were developed by professionals over 30 years ago and are formulated with the highest quality ingredients, so you can achieve salon-quality hair from the comfort of your own home. Transform brassy tones and yellow pigments to a dreamy, soft lilac grey with the ultimate semi-permanent hair toner for naturally blonde and pre-lightened hair. Enriched with Brazil nut hair oil for hydration and shine, combined with mineral water and Plex bonding technology, this blonde hair toner nourishes, strengthens and conditions your hair. Enjoy a platinum blonde hair dye toner which is free from ammonia and peroxide, vegan friendly, cruelty-free and gluten free. Flaunt your flawless hair colour for up to 16 washes. This blonde hair toner makes a perfect gift for anyone who wants to achieve their dream blonde hair from guilt-free hair care professionals. Those with who wish to try silver grey or white blonde hair colour, try our other Jerome Russell Bblonde semi-permanent kits.

BLONDE HAIR DYE: For flawless results, pair this lilac grey hair toner kit with other Jerome Russell hair dye & peroxides - makes a wonderful gift. VEGAN PRO TONER: Free from ammonia & peroxide, vegan friendly, cruelty-free & gluten free beauty products - enjoy flawless hair colour for up to 16 washes. HAIR DYE KIT: 1 Colour Cream, 1 Activator, 1 Bond Builder Shampoo, 1 Bond Maintainer Treatment, 1 application guide, 1 pair of protective gloves. HAIR CARE: Enriched with Brazil nut hair oil for hydration & shine, this hair toner combines mineral water & Plex bonding technology to nourish & strengthen your hair. PROFESSIONAL RESULTS: Achieve your dream lilac grey hair colour with this semi permanent hair dye toner - neutralise brassy tones & yellow pigments for salon quality results.