Jerome Russell Bblonde is the UK's No.1 Blonding Brand. Our hair products were developed by professionals over 30 years ago and are formulated with the highest quality ingredients, so you can achieve salon-quality hair from the comfort of your own home. Achieve a beautiful, radiant platinum blonde hair colour with this Bblonde Ice Blonde Permanent Hair Dye. This vegan hair colour is perfect for pre-lightened and naturally blonde hair. Formulated with Brazil Nut oil to nourish dry hair for a healthy and silky shine. Enriched with bond-building technology and an oil-delivering system, the permanent blonde hair dye works as a conditioner and strengthener for your hair. This platinum hair dye is free from ammonia for kind and effective hair care. Jerome Russell Bblonde Ice Blonde Permanent Hair Dye makes a wonderful gift for anyone who desires their dream hair colour.

HAIR DYE KIT: The Bblonde permanent hair dying kit is enriched with bond-building technology to help nourish & strengthen hair - makes a wonderful gift. KIND TO YOUR HAIR: This blonde hair dye is vegan friendly & free from ammonia - beauty products that are gentle on your hair & scalp. PURE HAIR COLOUR: Our Ice Blonde dye has a high-performing formula that results in vibrant icy blonde shades on pre-lightened & naturally blonde hair. HAIR CARE: This permanent hair dye is professionally formulated with Brazil Nut oil for natural depth & shine with ultimate colour retention - made for self care. PROFESSIONAL RESULTS: Jerome Russell Permanent Ice Blonde Hair Dye gives professional salon-quality results - blending away greys for vibrant blonde hair.