Za’atar, an important addition to your reper’toire

' was always meant to be the signature blend of the collection. I spent on this one. (About 5 to be exact, but you already know that!). It’s one of my favorite, go-to, staple blends (something I have in common with about 90% ) yet it’s so so so so hard to find quality even inside and .

Here’s why... most za’atar blends are made of some combo of thyme, marjoram, oregano, sesame seeds and sometimes ( ’ ). But for those that know (and now you know) the secret is , a biblical plant, with medicinal properties, indigenous to our holy land that . The perfect ratio of hyssop, sumac, sea salt and toasted sesame seeds (another secret), all sourced from Israel make the ’ . And due to my obsessive nature, it’s my honor and pleasure to present you with ’ .

-Jamie Geller