A multi-tasking BB tanner that primes, perfects and hydrates. BENEFITS FOR YOU Moisturizes. The nourishing formula contains a myriad of skin-loving ingredients, including hydrating hyaluronic acid, anti-aging co-enzyme Q10, and cantioxidant red algae. Together, they replenish moisture, even the complexion, and light up the skin. Perfects. The lightweight BB cream instantly perfects skintone, all while adding a light, golden glow to the complexion. Travels well. The pen-style applicator is perfect for on-the-go applicators. Plus, the tube fits perfectly in your purse. Suits all complexions. The buildable formula allows you to build a custom tan-whether you want deep, rich color or just a subtle glow. YOU'LL EXPERIENCE The lightweight, hydrating formula glides easily onto skin, absorbing quickly. It won't streak or look blotchy, but instead produces a warm, even wash of color. Thanks to the handy brush applicator, you can easily access to hard-to-reach areas of without getting product on hands and fingertips. WHY IT'S GLOWING We love a great tinted moisturizer or BB cream, but sometimes we need something with a little more staying power. This BB cream not only perfects skin and blurs imperfections, but gradually transforms skintone with just the right amount of glowing, golden tan. The best part? It looks so natural, no one will know it's faux. WHAT'S NOT IN IT Formulated without parabans, sulfates or phthalates. BRAND STORY James Read was the UK’s first expert to put self-tanning into the spotlight. James Read Tan is a concise lineup of innovative tanning products formulated with conditioning ingredients to suit every skin tone.Moisturizes. The nourishing formula contains a myriad of skin-loving ingredients, including hydrating hyaluronic acid, anti-aging co-enzyme Q10, and cantioxidant red algae. James Says: "After cleansing, rub an ice cube over your skin to seal pores. Use my tanning mitt to ensure seamless application.". Instructions: Dispense a small amount (the size of a quarter) and smooth over the face, blending right up to the hairline, over the jaw-line and onto the neck. The perfect tan extender for the face, which tends to fade quicker than other body parts and the ideal companion product to Gradual Tan Body. 25ml.