ABOUT US - Jack N’ Jill Kids is a natural care brand on a mission to make healthy habits fun and to take the guesswork out of finding natural, effective and safe products for children. We’re a family-founded and family-run business that was built from our search for safe oral care products that met our standards and met our kids’ high standards, too!. NATURAL & SAFE - At Jack N' Jill Kids we believe that businesses have an obligation to the environment, that's why we formulated our products to be natural, hypoallergenic, fluoride-free, made with organic ingredients whenever possible and designed our packaging to be minimal and BPA-free. FLUORIDE FREE KIDS FOR KIDS- Jack N' Jill Kids toothpaste is expertly formulated to be SAFE, FUN and YUM to make healthy habits fun for kids. Made with organic flavorings, natural ingredients and 40% Xylitol and free of fluoride, added sugar and artificial additives, it's a choice parents and kids can feel good about!. EXPERTLY FORMULATED FOR YOUNG TEETH - Our kids fluoride free toothpaste contains natural ingredients, such as Xylitol & Calendula, helps to prevent cavities, soothe gums, & fight tooth decay, while keeping the toothpaste tasty for your little one. NATURAL KID & TODDLER TOOTHPASTE - Jack N' Jill Kids toothpaste for kids is expertly formulated with organic flavoring to be safe and best of all, this sugar-free toothpaste tasted so good, kids will want to brush! All Jack N' Jill Kids' toothpaste is fluoride-free, sugar-free and contain 40% xylitol, making it safe to swallow and the perfect natural training toothpaste for babies that will not upset little tummies!.