JACK N' JILL KIDS ................. SINCE 1949 Making Toothbrushing Fun for Kids Established in 1949, Jack N' Jill Kids is now sold in more than 50 countries. Our all-natural, safe if swallowed toothpaste is perfect for little ones along with our Biodegradable Toothbrushes. With a Natural Bath time range, Sunscreen and Hand Sanitizers. STARTED AS A FAMILY BUSINESS AND NOW WERE HERE: Jack N' Jill Kids brand was a household name and is fondly remembered by many Aussie kids raised in the 50's, 60's and 70's. Today, the family business has been revived by Melbourne-based couple Rachel & Justin Bernhaut, who, after their own personal light bulb moment, realized the product is still very relevant for today's health-conscious parents. 100% SAFE TOOTHPASTE: Jack N' Jill Toothpaste is 100% safe for young children - especially because they have a tendency to swallow it, rather than spit it out! Our toothpaste is absolutely free of anything GMO and free of Palm Oil derivatives. WE DIDNT FORGET ABOUT YOU, PARENTS: All Jack N' Jill branding is designed to be appealing to children and is cute enough that parents won't mind it sitting on their bathroom vanity. BECAUSE WE CARE: At Jack N' Jill we believe that businesses have an obligation to the environment, that's why we have formulated an all-natural, hypoallergenic toothpaste with organic ingredients, and designed our packaging to be minimal, recyclable and BPA Free. THE LEGIT JACK N JILL PROMISE: We care about everything that goes into our kids mouths were pretty sure that lots of other parents do too! If for any reason you are not satisfied with your purchase, please contact us within 30 days of the date of purchase through your order and we will assist you with your issue.