ABOUT ITCH - We've been in the pet care industry for 10 years, and our gold-standard treatments are developed with vets and made by the best scientists and chemists to give your pets the best possible protection. NO ADDED GRAIN - This recipe is designed to be suitable for pets with grain intolerance / sensitivity. FULL OF FLAVOUR - Itch Skin and Coat is made from responsibly sourced and freshly prepared ingredients, with every kibble being steam-cooked to perfection to lock in flavour. ADDED VITAMINS & MINERALS - Bursting with essential vitamins and minerals for your pet’s overall health. FUR-TASTIC INGREDIENTS - Packed full of Omega 3, Zinc & Biotin to help support healthy skin and a glossy coat. We’re proud to say that our new and improved pouches are 100% recyclable, ink included!.