POWERFUL INGREDIENTS - Itch have harnessed some of nature's most powerful ingredients to help tackle a variety of health and wellbeing concerns. From Turmeric which helps block inflammatory pathways, to Kelp which is an excellent source of vitamins A, B, C, D and E to Calcium and Magnesium which are essential for muscle contraction and relaxation. 100% NATURAL - Our Best in Show supplement has been developed using the latest scientific research with pet owners in mind. That's why we've used 100% natural ingredients and absolutely no GMO's, artificial flavours or colours. HELPS SOOTH STRESS TOO - Best in Show’s stress-relieving ingredients include green tea extract - a rich source of L-Theanine, plus calcium and magnesium - all known for their calming and soothing properties. ALL ROUND HEALTH & WELLNESS - Support your cat’s wellbeing all the way from their nose to the tip of their tail with our ultimate 10-in-1 supplement. Made with a blend of the finest clinically proven ingredients, the Itch Best in Show supplement targets the top 10 wellness areas. Supports joint, eye, heart, oral and gut health whilst boosting your pet's immune system and improving the look and feel of their skin and coat. EASY TO TAKE - No hard to swallow pills, no gloopy oils. Simply sprinkle 1 scoop on your bestie's food - any meal, any time. DEVELOPED BY EXPERTS - Our great tasting 10-in-1 supplement has been uniquely developed by vets, nutritionists and pet loving experts to give your cat the very best, whatever breed, every single day.