ABOUT ITCH - We've been in the pet care industry for 10 years and our gold-standard treatments are developed with vets and made by the best scientists and chemists to give your pets the best possible care. JUST THE GOOD STUFF - Your pet only deserves the best which is why these treats are made without any artificial preservatives or colours. FULL OF FLAVOUR - Every wheat-free bite contains a crispy, cereal shell with a cream-filled centre. Made with the freshest ingredients, each kibble is both irresistible and nutritious. FOR A HAPPY AND HEALTHY PET - Full of inulin prebiotics to support healthy digestion as well as Omega 3, 6 and other fatty acids for a shiny and glossy coat!. HELPS BREAKDOWN HAIRBALLS - These anti-hairball treats are specially formulated with cereal fibres and oils to help the movement of unwanted hairballs. We’re proud to say that our new and improved pouches are 100% recyclable, ink included!.