Introducing the world’s first and only vegan organic shampoo that harnesses the power of gentle soaps (derived by sugar) to clean your hair. Plant-derived extracts round out this innovative formula for a cleanser that preserves the good stuff, like naturally occurring beneficial oils, and banish daily impurities and build-up. The result? Youthful resilience and lasting luminosity after every wash.

100% CRUELTY FREE, VEGAN and GLUTEN FREE – 100% FROM PLANTS = VEGAN. This vegan sulfate free shampoo is also cruelty free and gluten free. It's an all-around win for the planet, for our furry friends, and for our hair. We test on family and human friends only. 0% ARTIFICIAL, SYNTHETIC, PETROLEUM OR ANIMAL DERIVED ANYTHING - Our sulfate free vegan shampoo is made with organic ingredients and without any synthetic, artificial, petroleum or animal derived anything. In addition, WE BAN 1400+ QUESTIONABLE INGREDIENTS which are commonly found in other so-called "natural", "green" or "clean" hair shampoos. Only performance, no nasty chemicals. BIODEGRADABLE, COLOR SAFE FORMULA, SILICONE FREE FOR HEALTHY LOOKING HAIR – This sulfate free organic shampoo is vegan, gentle and safe for all hair types including color treated, keratin treated hair and itchy scalp. 100% RECYCLED PLASTIC BOTTLES - Beauty industry is responsible for one third of the landfill in America. We create no virgin plastic and only use vegetable non-toxic ink to print and ship the product in 65% recycled cardboard boxes. Our products, including the bottles, are proudly made right here in the USA. THE ONLY 100% FROM PLANTS SHAMPOO ON THE MARKET - All plant-derived or plant-based products on the market contain synthetic or artificial ingredients. We are THE ONLY 100% FROM PLANTS shampoo on the market. Our sulfate free vegan shampoo is also betaine free (used to replace sulfates that usually causes scalp itchiness and irritation, and is 250% cheaper than ingredients we use). This shampoo is made from apple cider vinegar, tea tree oil and other effective plant botanicals.