Describe your products in 3 words.
Great Tasting Hydration
How did you come up with the idea for this product
After a heart injury, myocarditis, ended his career as a collegiate track athlete,Hylux was developed. Following recovery, doctors suggested healthier, more nutrient-rich diet. The wake-up prompted the Northeastern alumnus to team up with a food scientist and work to create the beverage. While he launched the beverage in his dorm room in 2014, he soon launched a successful crowdfunding campaign, closed a distribution contract with a large beverage distributor and then went on to raise funds from private investors – all before getting a college degree. By 2017, Brooklyn-born Lett's had not only earned a degree in finance, but Hylux was already being distributed in select U.S. grocers.
Hylux was born out of need to provide athletes with the nutritional hydration they need, which is a true alternative to sugary sports drinks.
What makes your product special
Great tasting flavors, wholesome ingredients, and a strong nutritional offering make Hylux the best choice for anyone looking to stay hydrated and healthy. We pack nutrients into a drink that's only 80 calories because our goal is to make healthy eating easy. Nutrition in food is getting diluted and high amounts of sugar in drinks are causing health problems. Whether you drink Hylux a few times a day or a few times a week, we want to empower you with nutritious options.
What has been the best part of your experience
Being a small player in a world of giants. Creating a product that can compete with the best of them but more so creating something that people need, while tasting great. I used to wake up before school and pitch Hylux to grocery stores, it was mostly rejected. Rejection didn't stop me, as I had a mission. I knew once people tasted Hylux, they would change their mind, it has just taken a while to get it into people's hands. The first time I saw someone on the streets of NYC drinking Hylux, it was a game changer for me and the best experience. I want to continue that experience by hydrating more people.