Paul & Laura’s HydraNure Journey

HydraNure was created from our experience as parents of 2 boys who suffered from dry, itchy rashes.

Nothing is worse than watching your child suffer from the pain and discomfort of red, inflamed, itching skin.

One of our boys would scratch so much in his sleep that his skin would bleed. We were desperate to help him.

We tried everything that the doctor ordered but were frustrated that the solutions available either harmed the skin (steroids) or seemed to coat the skin in a thick paste that made the skin overheat and transferred onto clothes, bedding, you name it.

Thanks to Paul’s job in the airline industry we were able to take our search worldwide and eventually through much trial and error found a cream in the USA that helped alleviate our boys’ dry skin condition. We distributed the cream in the UK for a number of years but, when the option came up to produce it ourselves we were not comfortable with the some of the ingredients used.

Even though our children no longer suffering, we felt that there should be a better option available that would be effective with ingredients we and other parents wouldn’t hesitate to use on an infant’s delicate skin.

So our journey to create a better solution began with a clear set of requirements.

We wanted a cream that would work quickly and effectively, use natural, organic ingredients and be easy to apply with no greasy residues. We formed a partnership with skincare & botanicals expert near Aberdeen called Bill. Ten years and many formulations later we were finally satisfied with the result – HydraNure. A natural, organic treatment for dry skin conditions formulated in a light non-oily cream. There’s love in every drop!

We have been absolutely delighted to hear from family, friends and customers alike who have used HydraNure and experienced the benefits. The results have been incredible and there’s nothing more rewarding than hearing from someone who has used our cream.