ABOUT THE PRODUCT: Top celebrity stylists call this their “desert island” tool, because it does everything! The styling surface of a flat iron makes all the difference, and this Black Gold finish is a best-in-class emulating the even heat distribution of 24k gold, combined with titanium and ceramic with a Micro-Shine finish. These plates glide smoothly and effortlessly along each section of hair, that means less pulling. Each strand emerges perfectly and evenly styled, top to tip. What’s more, the titanium is corrosion-resistant, so your iron will last and last. And, the proprietary Micro-Shine finish helps reduce friction and damage and add shine. There’s heat and then there’s even, consistent, programmable heat. The Black Gold Flat Iron has it all. Special Pulse Technology heats up in a hurry and stays hot, maintaining temperatures for uninterrupted heat. Set the temperature to where you need for your hair type and texture—the digital temperature display provides a constant read-out. Rounded plate edges let you go far beyond straightening. Bend, flip, set pin curls, you name it—this unique plate shape does it all. Get a grip—it’s easy thanks to the soft touch outer finish. Automatic two-hour shut-off offers peace of mind, and thanks to the universal dual voltage, you can bring your iron along anywhere! Voltage: Dual/Universal. TOP FEATURES: 1.Proprietary Black Gold styling surface promotes even heat distribution for consistency. 2.Two-Hour Auto Shut-Off and Universal Dual Voltage – great for travel. 3.Soft Touch finish provides comfortable grip. 4.Pulse Technology Gets Hot Stays Hot and easy-to-read digital LCD temperature. 5.Rounded plate edges for styling variety and Multi-directional floating plates provide full contact for hair. BRAND STORY Hot Tools Professional is a reliable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way. BRAND_DESCRIPTION Hot Tools Professional is a reliable brand that’s been winning awards for over 25 years, creating superior, stylist preferred styling tools that consist of innovation in every way. See more

SYLISTS PREFERRED: Hot Tools heritage is rooted in the professional community. We’re proud we’ve been a trusted, stylist-recommended brand since we began in 1990. SMOOTH RESULTS: Rounded edges for extra-smooth, shiny styles. Advanced ion generator for maximum ion output and silky smooth hair. TRAVEL READY: Universal dual voltage. Auto shut off included. Variable heat settings up to 455? for all hair types. SMART TEMPERATURE: Rotating dial, easy-to-read digital LED display, and an audible tone when the desired temperature is reached. VERSATILE STYLING: Whether you’re styling sleek straight hair or effortless waves, the Evolve Ionic Salon Flat Iron creates professional results. LONG-LASTING: Create pro-level sleek styles with premium ceramic-titanium plates, style professional waves with ease, and achieve effortless loose curls.