&honey's concept lies on providing an ultimate moisture replenishment by focusing on hair's moisture level and hydration balance. With traditional shampoos having a 10-12% moisture level, &honey boasts a 14% moisture level creating a whole new level of hydration, and more importantly sustaining this moisture. As a result, over 90% of ingredients are deep hydrating and replenishing ingredients such as honey, Argan oil, hyaluronic acid and more. Argan oil which is of the key ingredients of &honey are 100% organic certified Moroccan oil. Argan oil, honey, royal jelly, propolis, golden silk, hyaluronic acid, hydrolyzed silk and more for moisture replenishment Made with 3 types of honey Manuka from New Zealand, Acacia from Hungary and raw honey from Japan Reinforces strands with with rose flower extract, keratin and ceramide Free from sulfate, mineral oil, synthetic dyes, paraben, additives & animal testing Formulated with 100% organic Moroccan oil Fragrance of Bulgarian Damask Rose Honey