A plant-based, retinol-alternative serum that's clinically-proven to treat signs of aging with 1% bakuchiol + plant peptides with zero irritation. 1 oz | 30 mL glass bottle Pair it with PHOENIX Rosehip Face Oil for a skin-smoothing routine. DETAILS HOW TO USE INGREDIENTS RECYCLING Recommended for:MOON FRUIT is suitable for all skin. Target concerns: + Fine Lines and wrinkles + Loss of firmness + Dryness Experience the power of 1% bakuchiol, nature's non-irritating, plant-based retinol alternative. This clinically-effective serum dramatically improves fine lines + wrinkles, delivering results on-par with traditional retinol without causing irritation, dryness, or redness. Treat all signs of aging on the face + neck with 100% plant-based ingredients. Pregnancy-safe. Clinical results: In a blind use test on 50 women (ages 27-60 yrs), participants reported the following results after 6 weeks of twice-daily use: 84% agreed skin looks firmer 82% agreed wrinkles + fine lines look smoother + less noticeable 98% agreed skin didn't get irritation like with retinols they've used before Scent:Lightly fruity Texture:Silky, creamy Color:Purple Need help picking with smoothing serum is right for you? Read more At night, apply 1-2 pumps onto skin after cleansing + before moisturizing. For additional anti-aging benefits, use 2-3 drops of PHOENIXfacial oil as the final step. * Store in a cool, dry place and out of direct sunlight. KEY INGREDIENTS A highly-researched, isolated extract from the babchi plant that mimics the smoothing + firming benefits of traditional retinol. 1% Bakuchiol: Multi-tasking plant peptides from teff, an ancient grain, visibly tightens skin Plant Peptides: .A clinically-backed blend of superfruits containing vitamins C, E, B5, plus antioxidants, amino + fatty acids that firm skin. Superfruits: Full list of ingredients: Aqua/water/eau, triheptanoin,propanediol, c9-12 alkane, simmondsia chinensis(jojoba) seed oil, cetearyl olivate, sorbitan olivate,glycerin, melia azadirachta flower extract, bakuchiol,schisandra chinensis fruit extract, hydrolyzed eragrostis tef seed extract, anigozanthos flavidusflower/leaf extract, ficus carica (fig) fruit extract,punica granatum fruit extract, morus alba fruit extract, ginkgo biloba nut extract, sodium stearoylglutamate, coccinia indica fruit extract,caprylyl/capryl glucoside, sclerotium gum, sodium levulinate, sodium anisate, citric acid,coco-caprylate/caprate, decyl glucoside, sodium phytate, tocopheryl acetate, lauryl glucoside,vaccinium angustifolium (blueberry) fruit extract, diisopropyl adipate, triethyl citrate, caprylic/capric triglyceride, vanilla planifolia fruit extract, rosa damascena extract, alcohol, citrus aurantium dulcis(orange) peel extract, rubus idaeus (raspberry) fruitextract, pyrus malus (apple) fruit extract, musasapientum (banana) fruit extract, citrus aurantium amara (bitter orange) leaf/twig extract, cinnamomum camphora linalooliferum wood extract Truly Natural. Vegan. Cruelty-Free. Herbivore products are truly natural, vegan, and cruelty-free. They contain no synthetic ingredients – this includes no dyes, no fragrances, and no synthetic preservatives. Additionally, they are concentrated blends containing no fillers and using the minimum amount of ingredients necessary to achieve the maximum results. Our Sustainability Core Values. As an ultra-clean, plant-based brand, we make our products, source ingredients, and design packaging to be gentle on the planet and on our bodies. By avoiding synthetic ingredients, we ensure that our products are as biocompatible as possible. We package primarily in glass and paper, using recyclable plastic only where absolutely necessary. Always trying to reduce our footprint further, we are looking into ways to reduce and 100% eliminate all virgin plastic from our packaging by 2025. RECYCLING INSTRUCTIONS Place outer carton into paper recycling. Rinse the glass bottle thoroughly, and recycle. Unfortunately pumps cannot be recycled at this time due to their many mixed parts. That's why Herbivore is moving to pumps that contain post-consumer recycled materials. Please dispose of them properly.Believe in the power of plants; At Herbivore, we create plant-based, clinically-effective formulas that are safe for you and the environment; Vegan, cruelty-free, sustainably packaged. How to use: Apply 1-2 pumps onto cleansed skin each night, follow with your favorite moisturizer; For additional anti-aging benefits, use 2-3 drops of Herbivore’s Phoenix facial oil as your final step. When used twice daily over a 6 week period, consumers reported firmer and smoother looking skin with less noticeable wrinkles & fine lines, without signs of irritation. A facial serum powered by 1% bakuchiol, a highly-researched plant that mimics the smoothing & firming benefits of traditional retinol, and a blend of superfruits containing vitamins C, E, B5 to help reduce signs of aging & improve firmness of skin. Moon Fruit serum is a naturally derived retinol alternative serum that dramatically improves fine lines & wrinkles without the irritation, redness or dryness experienced by use of a traditional retinol skin care product.GTIN: 850026905359. Best Sellers Rank: See Top 100 in Beauty & Personal Care. Brand: HERBIVORE. Scent: Orange. Use for: Neck, Face. Product Benefits: Cleansing. Skin Type: All. : B09XN69W4M. UPC: 850026905359. Item model number: MFRU-112090. Package Dimensions: 3.82 x 1.85 x 1.85 inches; 4.97 Ounces.