Feel lighter yet warmer with our revolutionary new insulation jacket. An exclusive collaboration combining our unique LIFA technology with Primaloft insulation and extensive expertise in synthetic insulation. LIFALOFT is a combination of LIFA and PrimaLoft extensive knowledge in synthetic insulation. LIFALOFT insulation is based on a yarn technology that traps more air vs polyester at a lighter weight. The fiber does not absorb water and has inherit water repellency without the need for treatment due to the hydrophobic properties of the LIFA fibers which makes this insulation technology ideal for year around adventures in any condition and keeps you warm even when wet. LIFALOFT has less carbon and water footprint vs comparable polyester for a lower environment impact. LIFALOFT insulation retains more heat while remaining lightweight and comfortable during even the most intensive activities. LIFALOFT insulation is utilized in insulators and ski jackets for added warmth.