Say hello to brush time magic. Hello unicorn sparkle bubble gum flavored fluoride toothpaste is thoughtfully formulated with natural flavor, sparkles, and high quality sweeteners like xylitol and stevia. This fluoride toothpaste prevents cavities, helps remineralize enamel, and helps brush away plaque with brilliance and grace. Our toothpastes are free from SLS sulfates, artificial sweeteners, dyes, artificial flavors, microbeads, triclosan, parabens, and gluten. Hello is vegan, cruelty free, and never tested on animals, real or imaginary (leaping bunny certified and peta recognized). Choose friendly.