PREMIUM FOR ALL. Not premium for some. Not premium for those who can afford it. Premium for everyone. Our mission is to create the highest quality products at the most reasonable cost, because we belive every child (and family) deserves the best. MADE WITHOUT. Our shampoo & wash is made without phthalates, parabens, artificial fragrance and common allergens (gluten, peanuts and soy). Basically, it's made with the good stuff. HOW TO USE. Get your little one wet with warm water and massage from top to toe. Rinse and revel in the glow of your squeaky clean kiddo!. WATERMELON SCENT. Softly sweet and perfectly ripe, our watermelon scent is like a freshly cut melon to put babies, kiddos, and their parents in a summertime state of mind. Kid’s Shampoo & Body Wash: Great for all hair types and sensitive skin, our two-in-one formula includes coconut, marshmallow root and aloe extracts to soothe, soften, moisturize, and nourish. HELLO BELLO SHAMPOO & BODY WASH. Great for all hair types and sensitive skin, our 2-in-1 formula includes Coconut, Marshmallow Root and Aloe extracts to soothe, soften, moisturize and nourish.