GUESS was founded in 1981 by the Marciano brothers, who left the south of France in search of the American dream. Inspired by a European influence, the Martians have redefined denim. One of his initial designs was a faded and skinny jeans, the Marilyn 3-zip. Bloomingdale's was the first department store to welcome the brand by ordering two dozen jeans. They disappeared from the shelves in a few hours. This was the beginning of a long success story.

GUESS quickly became a symbol of a young, sexy and adventurous lifestyle. Over the decades, GUESS has invited people to dream of its iconic and timeless advertising campaigns that have transformed unfamiliar faces into famous models.

Today, GUESS is a truly global lifestyle brand with a full range of denim, apparel and accessories offered in over 100 countries around the world.