Piloncillo is a raw form of pure cane sugar that is commonly used in Mexican cooking and is sometimes referred to as Mexican brown sugar. This type of sugar has not been processed, leaving it with a golden brown color and a deliciously rich flavor similar to molasses, although it does not have any molasses in it. Piloncillo, also known as panela and panocha, can be used in the same way other types of sweeteners are used. Turn to Goya for your sweets and baking needs. Mexican sugar - It is a unrefined dark brown cane sugar and is used to sweeten coarsely ground coffee or add a distinctive flavor and color to dishes. This Goya Panela Brown Sugar Cane is 100 percent natural product of Colombia. Use it in a variety of different recipes for additional flavor. If it's Goya it has to be good