WHAT'S IN IT? The burnt Cocoa Pod Ash gives African Black Soap it’s unique, dark brown colour. It’s a very fine, thin liquid, that immediately forms a rich white lather. The 100% natural ingredients include moisturising Shea Butter and Coconut Oil. Even though the liquid is thin, it’s highly concentrated: A little will go a long way and each bottle lasts for months. SKIN TONE BENEFITS: With long-term use, Black soap can help even out brown spots and mild discolouration. This is because it's packed with antioxidants, which help prevent hyperpigmentation caused by UV damage, shedding darkly pigmented cells on the skin's surface. WHAT DOES IT DO? The combination of vitamin A and mild exfoliation (from the fine Cocoa Pod granules), improves the symptoms of skin conditions such as acne and blackheads. The liquid is sulfur-rich, providing anti-inflammatory and anti-microbial properties, while Shea Butter, and Coconut Oil helps to moisturise and soothe conditions such as psoriasis and eczema. All these ingredients work perfectly in tandem creating the best Mens Face Wash on the market. WHAT IS LIQUID AFRICAN BLACK SOAP? It’s much more than a deep mens face cleanser. It's an ideal start to your skin care, that repairs skin and is a perfect base to use before you apply moisturisers, serums and face creams. 100% NATURAL INGREDIENTS: Research shows that up to 60% of what we use on our skin gets absorbed into the bloodstream. That's why Gnarly Joe's face scrub for men insists on using only 100% natural/organic ingredients, to promote long-term healthy and harmonious skin care.