Who is this Cream for? This product has been designed for men with stubble and short, medium, long and bushy beards and goatees. It’s especially for men who suffer from dry, brittle beard hair, beardruff, brittle and damaged beards, and dry skin. You can use this cream throughout the day (not just at night), whenever your skin and beard needs a boost, but just allow ample time for the cream to absorb. How to use it: The cream is concentrated which means that you don’t need to use much, and it’s best used as a leave-in overnight solution (especially on dark beards, some cream residue will remain for up to ten minutes). Use on a wet or dry beard. Scoop a small amount of cream onto the end of a finger, and distribute evenly onto the beard. Spend two minutes massaging into the skin, under the beard, and at the roots of your beard. Leave in overnight and don’t wash out. What’s in it? This extra-thick, triple-whipped cream is packed with natural ingredients, including nutrient-rich Cocoa Butter (extracted from Cocoa beans), and Shea Butter (rich in vitamins A and E, taken from the African Shea Nut). Finally, the cream is scented with natural plant oils: The citrus smell of Bergamot (Lime), with a hint of chocolate and vanilla from Benzoin resin. The Solution: Used every night, Gnarly Joe Beard Softener and Face Cream replaces the moisture and nutrients in your skin, which feeds both your beard, and the skin underneath. Your skin will be properly hydrated and moisturised, and your beard will grow stronger and thicker, as it receives natural oils and butters at the roots of the shafts, making it softer to the touch. The Problem: In order for your beard to grow, it needs moisture, which it takes from your skin. This depletes your skins' resources, leading to dry, flaky skin, irritating spots under the beard, and beard dandruff. As a result, both your skin and beard suffer: Your skin dries out, whilst your beard becomes dry, wiry and brittle, with split-ends.