GIOVANNI Hemp Hydrating Hair Serum is powered by our exclusive Dual Moisture Complex of Hemp Seed Oil and Aloe Vera to help stimulate and treat dry, damaged hair. This ultra moisturizing Serum silkens coarse hair with softness and shine. GIOVANNI was the first full-range, salon-inspired hair-care brand in natural product stores, and today is the #1 selling Hair Care* lines in the United States Natural Products Industry. But before there was a brand, there was a pioneer. Arthur Guidotti had a vision and a love for all things hair. He began developing his passion as a hairstylist in Hollywood and Beverly Hills. By the 1960s, Arthur was maturing his talents and decided to open his own salon, called On Sunset. The salon was a bustling site, on the famous Sunset Strip, and a hit with many Hollywood celebrities, including Lucille Ball. Since 1979 the GIOVANNI Rule of Balance has been our commitment to make each product as pure and as natural as possible without sacrificing exceptional product performance. GIOVANNI is committed to creating only the highest-performance formulations, wrapped in aesthetically beautiful packaging and marketed with extraordinary visuals and graphics.*According to SPINs.

VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging. VEGAN-FRIENDLY & CRUELTY-FREE - GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging. COLOR SAFE - GIOVANNI Hemp Hydrating Hair Serum is 100% color-safe and nourishes hair with a proprietary blend of vitamins, antioxidants, and omega fatty acids without stripping color. TAMES FRIZZ & FLYAWAYS- Powered by Aloe Vera, Hemp Seed Oil, Turmeric & Botanical Extracts and Oils, our serum helps protect hair from heat styling and humidity while helping to prevent future breakage, which causes frizz. SMOOTHS EACH STRAND - Our hydrating hair serum is powered by our Dual Moisture mix of relaxing Hemp Seed Oil and Aloe Vera to help stimulate, moisturize and revitalize damaged hair.