GIOVANNI D:tox Daily Shampoo 24 oz. - Activated Charcoal Super-Antioxidants Acai & Goji Berry

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GIOVANNI D:tox Daily Shampoo 24 oz. - Activated Charcoal Super-Antioxidants Acai & Goji Berry

Regular Price: US$47.99

Special Price US$39.99

Availability: In stock

Category: Beauty & Personal Care Hair Care Shampoos & Conditioners

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Before There Was a Brand There Was a Pioneer

Arthur Guidotti had a vision and love for all things hair. In the 1960’s he began developing his passion as a hairstyling in Hollywood and Beverly Hills with his own salon called On Sunset… a bustling site, on the famous Sunset Strip, and a hit with many of the Hollywood celebrities including Lucille Ball.
First Steps Towards Innovation

After years of exposure to harsh chemicals, Arthur’s hands start to react. …He begins exploring the possibility of his own full line of professional hair care products, when no others could be found.

With only three employees and 12 products, the company is off on a wild ride…selling to studio salons at MGM, Paramount and Fox.
Growing Up in Salons and The Beauty Industry Creates an Impact on The Way (Arthur’s Son) James Sees and Feels About Hair Care.

A vision to create a fashion-forward company to meet the needs of the natural consumer is birthed.
Giovanni’s innovation offers the natural consumer a world of sophistication never before seen in the natural channel, catapulting Giovanni to the #1 selling Hair Care Brand In the United States Natural Products Industry for over 10 consecutive years (according to SPINs Data).
Today James’ passion for hair care and his desire to constantly try new things drives continued innovation. A commitment to high-quality ingredients and performance has given Giovanni a reputation for Bridging the Gap between Natural and Salon-Quality, since 1979

GIOVANNI 2chic D:tox Daily Shampoo brings back that refreshing feeling of clean with a non-staining, sulfate-free and mild yet effective hair care blend with GIOVANNI's exclusive Dual Balancing Complex consisting of Activated Charcoal and powerful Volcanic Ash. It gently extracts and removes impurities and pollutants including styling product build-up, scalp sebum, toxins, dirt, excess oils and sweat. Replenishes tresses with super-antioxidants Acai and Goji Berry, which make hair feel balanced, glamorous and smooth.

LAURYL & LAURETH SULFATE FREE: GIOVANNI products do not contain harsh chemicals commonly used in regular beauty products, leaving you with strong, beautiful hair. VEGAN-FRIENDLY & CRUELTY-FREE: GIOVANNI Products use a number of organic ingredients and are Leaping Bunny Certified cruelty free. GIOVANNI Products are never tested on animals and come in sophisticated recyclable packaging. COLOR SAFE: GIOVANNI's 2chic D:TOX Daily Shampoo is 100% color-safe, and nourishes hair with vitamins, antioxidants, and omega fatty acids without stripping color. GENTLY NOURISH HAIR: 2chic D:TOX Daily Shampoo leaves hair with the strongest combination of nutrition and replenishment with antioxidents Acai and Goji Berry, Vitamin E and Apple Cider Vinegar. MOISTURIZING SCALP CARE: GIOVANNI's 2chic D: Tox Daily Shampoo contains a dual repairing complex of Activated Charcoal and powerful Volcanic Ash to hydrate and gently extract and remove impurities and pollutants.