ABOUT FRAMAR:

How we got our start:

Founder Maria Gallo saw an opportunity that would introduce hair foil to salons across Canada. Partnering with her husband, Frank, the pair ventured out to salons in their home province of Ontario, Canada, knocking on doors, educating hairstylists on the future of hair color. Riddled by challenges and turned away repeatedly by salon owners, the duo looked to distribution, and thus, Framar was born. Maria became an over the phone sales specialist, working with a network that introduced Framar to hairstylist across the entire country, all without ever physically meeting any of her customers - many of whom are still a strong part of Framar, some 35 years later.

What makes our products unique:

Once upon a time, hair coloring accessories were nothing more than a footnote in the professional beauty industry. Something everyone needed, but no one obsessed over – until Framar moved onto the block. Framar products are manufactured to a superior standard, and designed to honor the spirit of the hairstylist and inspire the creativity that embodies their craft.

Why we love what we do?

To the uninitiated, it might not seem like bold colors and trendy designs matter all that much when it comes to creating professional hair tools and accessories, but it’s woven into our DNA. The community of hairstylists we engage with on a daily basis provide us with the inspiration to keep innovating, and the enthusiasm they share for what we create gives us the fuel to keep us motivated. When it’s your calling to turn ordinary tools into something that can make someone else smile, it’s easy to love what you do.