Describe your products in 3 words.
ELEGANT, COMFORTABLE and EFFECTIVE
How did you come up with the idea for this product?
Poor posture, a constant reminder from her parents, a broken collar bone and hard work are key ingredients that made Swedish Posture global. Emma Pihl, the founder of Swedish Posture, always had posture issues. Reasonably competitive as she is, she began to closely examine her posture, as well as other people’s postures. She then realized that we live in a time of sitting. Most people's are desk bound routine has led to an epidemic of poor posture due to inadequate movement coupled with too little exercise or an inactive lifestyle.
Therefore, she invented a posture tool herself with some inspiration from the rehabilitation of a broken collarbone.
What makes your product special?
It’s an elegant and comfortable posture improving undergarment to be worn daily for good posture. It improves your posture, prevents your shoulders from rolling forward, is discrete and comfortable. Posture Flexi can be hidden under your clothes and is adjustable in the back.
What has been the best part of your experience?
Swedish Posture can see a big change in mindset when it comes to health knowledge and the importance of taking care of the body and mind. We’re so happy that we can help people find a healthy and happy path in life!