OUR METHOD: We only use pole and line as much as possible, and where not possible, like with fishing Sardines for example, we are tailoring the best equipment for the places and species fished. We are saying no to methods that cause damage to the sea floor or habitat. TRACK IT: With Fish 4 Ever you can track and trace all of our products and find out every single detail of its journey. Simply go to the website stated on the packaging and enter tracking code. SUSTAINABLE: Supporting small local boats is the way towards true sustainability. Small boats, fishing carefully in extremely precise parts of the sea, only take the right amount of fish, use the best methods, process the fish locally and as a result help rather than hinder the environment and the local community. ORGANIC: Fish4Ever is the only canned fish brand in the UK which insists on organic land ingredients. Our tinned kippers are packed in Latvia with simple ingredients of just rapeseed oil and salt, both of which are from certified organic cultivation. KIPPERS: Kippers are Herring which have been split and smoked, ours is a sustainably-fished herring caught by local boats North of Scotland and landed in Peterhead, UK. This smoked fish is high in Omega 3 and delicious eaten with eggs and bread.