Euphidra was born from Zeta Farmaceutici Group, the Italian pharmaceutical group among the first to bring cosmetics to the pharmacy. Zeta Farmaceutici Group consists of three companies, each with its own specializations: Zeta Pharmaceuticals, Marco Viti Pharmaceutici, Idea Nature. Euphidra combines the value of two major Italian tractions recognized worldwide: pharmaceutical and cosmetics.
Care and respect for the skin is the strategic mission Euphidra. A mission enclosed in his own name, which comes from the composition of three Greek words: well, nature, water. In extreme summary: the pursuit of the well-being of the skin through its natural level of hydration. Here comes a complete program of solutions that meet the needs of all skins, even the most sensitive. And that focuses on 3 fundamental factors. 1. Balance between the lipid level and the hydration level Lipids and water are the basis of the vitality of the skin. The imbalance of their concentration (with excess or lack of one of the two) can generate problems with sensitivity, dryness and irritability. EuPhidra products are designed to promote a constant equilibrium condition. 2. Prevention free radicals Prevent is also crucial in terms of skin well-being. And the action of preventing the most important is certainly that against free radicals, which over time lead the skin to extinguish, to lose freshness and smoothness. For this reason, EuPhidra formulations always use the most effective antioxidant active ingredients. 3. Skin structure: compactness and revitalization The third pillar of EuPhidra research. Great attention to all the functional principles that I contribute to returning firmness and vitality to the skin.
Research, development and production Euphidra have the focus of people and their needs. Each product comes from listening and knowledge of the market, from the new needs expressed by consumers. It is designed to meet their demands in terms of effectiveness and sensorality. Because a good cosmetic I do not only have to work, but also have to give pleasant sensations, such as fragrance, texture to the touch, its touch on the skin.