Euphidra was born from Zeta Farmaceutici Group, the Italian pharmaceutical group among the first to bring cosmetics to the pharmacy. Zeta Farmaceutici Group consists of three companies, each with its own specializations: Zeta Pharmaceuticals, Marco Viti Pharmaceutici, Idea Nature. Euphidra combines the value of two great Italian tractions recognized all over the world: pharmaceutical and cosmetics.
Skin care and respect is the strategic mission Euphidra. A mission enclosed in its own name, which comes from the composition of three Greek words: good, nature, water. In extreme synthesis: the search for the well-being of the skin through its natural level of hydration. Here comes a complete program of solutions that meet the needs of all skins, even the most sensitive. And that focuses on 3 fundamental factors. 1. Balance between lipid and hydration levels Lipids and water are the basis of skin vitality. The imbalance of their concentration (with excess or lack of one of the two) can generate problems with sensitivity, dryness and irritability. EuPhidra products are designed to promote a constant balance condition. 2. Prevention free antiradicals Prevent is also essential regarding the well-being of the skin. And the most important preventive action is certainly that against free radicals, which over time lead the skin to extinguish, to lose freshness and smoothness. For this reason, EuPhidra formulations always use the most effective antioxidant active ingredients. 3. Skin structure: firmness and revitalization The third pillar of EuPhidra research. Great attention to all the functional principles that help restore firmness and vitality to the skin.
Research, development and production Euphidra have at the heart of people and their needs. Each product is born from listening and knowing the market, from the new needs expressed by consumers. And it is designed to meet their demands in terms of effectiveness and sensory. Because a good cosmetic not only has to work, but it must also give pleasant sensations, such as perfume, texture to the touch, its touch on the skin.