SOFT MATTE FINISH - Full coverage pigment on a wearable matte formula. TRANSFER-PROOF FIXATION - 60 seconds after application, zero transfer! Let the product fixate over 60 senconds, No need to worry about smudging or coming off. ( 6hours mask transfer provention certified/ Preventon for 6 hours, compared to the controlled sample relatively). MOIST FIXATION - New Hydro - Matte Texture that fixates and colors the lips with moist finish. WEIGHTLESS & EASY FIXATION - High-moisture matte formula delivers light and comfy feeling on the lips. VIVID COLOR LASTING OF INITIAL APPLICATION - A Tone-down Color Has Been Developed, Which Does Not Make The Face Look Dull. A Color That Fits All Skin Tones, As If Your Face Is Illuminated.