The science of coloured hair. Repeated washing, sun exposure, pollution and external aggressions can make coloured hair more sensitive. With time colour fades, losing its shine and intensity. The secret to colour protection. New creamier formula which is easier to rinse out. The L'Oréal Laboratories have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection: Maintains Colour Intensity: The new Colour-Seal Elixir™ has been developed to intensively condition, to help protect colour from fading and preserve its intensity. Protects Hair: The formula enriched with UVA UVB Filters protects coloured hair from external aggressions. Hair looks full of life. Prolongs Radiance: The formula with Concentrated Nourishment intensely nourishes the hair and smoothes its surface. Shine is revived and radiance is prolonged. Proven Results -- Intense, radiant colour: 80 of colour radiance maintained after 28 washes -- Britain's No. for coloured hair -- Instrumental test after application of shampoo, conditioner and extraordinary oil for coloured hair. -- Shampoo and conditioner unit sales. INGREDIENTS 1199588 B, Aqua Water, Sodium Laureth Sulfate, Dimethicone, Coco-Betaine, Sodium Chloride, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Cocamide Mipa, Cocos Nucifera Oil Coconut Oil, Sodium Benzoate, Sodium Hydroxide, Paeonia Albiflora Root Extract, Paeonia Officinalis Flower Extract, Ethylhexyl Salicylate, Salicylic Acid, Fumaric Acid, Benzyl Alcohol, Benzyl Salicylate, Linalool, Alpha-Isomethyl Ionone, Carbomer, Geraniol, Citric Acid, Citronellol, Potassium Sorbate, Hexylene Glycol, Hexyl Cinnamal, Glycerin, Parfum Fragrance, (F.I.L C241469 1) DIRECTIONS Work through the lengths of your hair, right to the tips, and then rinse. Keep out of the reach of children. In case of contact with eyes, rinse them immediately. SAFETY WARNING For external use only. BOX CONTAINS 1 x Elvive Shampoo Color Protect 700mlHair type: color treated. Item display volume: 700.0 milliliters. Intense, radiant colour: 80 of colour radiance maintained after 28 washes . Proven Results. L'Oréal Laboratories have created a formula which acts on 3 Dimensions of colour - Intensity, Luminosity, Reflection. New creamier formula which is easier to rinse out. Repeated washing, sun exposure and pollution can make coloured hair more sensitive. With time colour fades, losing its shine and intensity.