OUR STANDARDS: Purely Natural ? Sustainable ? Vegan ? Cruelty-Free ? 100% Non-GMO ? 83% Organic ? Nontoxic ? Ethical Trade ? Gluten Free ? Soy Free ? No Fillers ? Plant-Based ? Food-Grade ? pH Optimized ? Scientifically-Proven Ingredients ? Therapeutic-Grade ? Small Batch Made By USA Mermaids ? 1% For The Planet ? Small Woman-Owned Business. TARGET CONCERNS: Fine Lines & Wrinkles ? Dark Circles ? Firmness or Elasticity ? Hydration. KEY INGREDIENTS: Featuring a brightening + hydrating combination of Seaweed Collagen, Blue Tansy, potent antioxidants, replenishing plant oils and soothing actives for an eye area that looks firmer and feels stronger. BENEFITS: SMOOTHES ? AWAKENS ? HYDRATES ? BRIGHTENS. WHAT IT IS: A lightweight eye cream formulated with a powerhouse of botanicals to reduce the appearance of fine lines, wrinkles, dark circles, puffiness and sun damage under and around the eyes.